Data & AI Product Strategy: From 0 To ROI

GET CERTIFIED FOR HIGH-DEMAND ROLES. CONNECT TECHNOLOGY WITH VALUE. DEFINE THE PRODUCT VISION & SET THE ROADMAP TO ROI.

HROI Certifications

$595

SELF PACED

Start & Learn On Your Schedule.

All Self-Paced Courses Include Office Hours.

Optional 1 on 1 Support Is Available.

AI product STRATEGY certification

Certification Shows You're Ready To Advance.

Get Reimbursed By Your Employer

Course Description

Data and AI have the potential to power new product categories, but businesses lack the capabilities to turn potential into anything tangible. This course teaches you how to turn an AI opportunity into a product, from 0 to ROI.


You’ll master frameworks that connect technology with value creation. The frameworks start at opportunity discovery and use case selection. You’ll use them to help frontline teams and C-level leaders find treasure.


The maturity frameworks guide you through turning use cases into initiatives that deliver value incrementally, quarter to quarter. The course reinforces theory with real-world case studies and exercises.


You’ll define initiatives in a new way by connecting business metrics to model metrics and setting the data team up for successful delivery.


The AI Product Manager sets the vision and owns the roadmap. The frameworks make those functions actionable even in early-maturity businesses.


You’ll leave capable of taking data and AI products from early features to a complete product to a complex platform.

Course Outcomes

Demand for AI Product Managers is growing faster than demand for technical data talent. CEOs need people to connect strategy with execution, and the AI Product Manager role is considered a critical success factor.


What You'll Do.

  1. Discover & Justify High-Value Use Cases
  2. Monetize Data & AI
  3. Work Effectively With Stakeholders & C-level Leaders
  4. Price AI Products & Features
  5. Develop Initiatives That Deliver Value Incrementally
  6. Define the AI Product Vision & Roadmap
  7. Manage Research Lifecycles & Advanced Machine Learning Initiatives
  8. Develop AI Go To Market Strategies
  9. Estimate AI Opportunity Size & Initiative Costs
  10. Lead & Persuade Without Authority

Benefits

Learn on your terms and timeline.


  • Over 20 hours of instruction covering Data and AI Product Management frameworks, case studies, and exercises.
  • Content is continuously updated with new case studies and recent developments.
  • Office hours twice a week for deeper dives into key topics.
  • Access to the self-paced course and 2 office hours per week for a year.

Get Started

Who Should Take The Course

People who get the most out of this course have at least 3-5 years working on a data team or data and AI initiatives. It’s important to have firsthand experience with the challenges this course is designed to address. That context is critical to support learning outcomes.


No previous strategy or product management coursework or experience is required. The curriculum is designed for those with a nontechnical business background as well as technical individual contributors without a business background.


No technical background is required either, and the course content is easily understood by non-data scientists. Understanding data, analytics, and/or machine learning is helpful but not required.


Built For Technical & Nontechnical backgrounds

The curriculum is designed for technical professionals with no business or product management background. Get certified in AI Product Management from any starting point.



The certification course also supports current technical product managers looking to transition into better-paying, more secure AI PM roles. Learn the product strategy, monetization, and GTM frameworks without all the technical jargon.

What People Are Saying About The Course

Why Get Certified?

Benefits

AI Product Manager Roles Are Seeing Rising Demand & High Salaries

Get Access To A High-End Career Path With More Options For Advancement

The Frameworks & Case Studies Prepare You To Interview Successfully

Greater Security From Automation, Layoff Cycles, & Team Reorgs

Become More Strategic While Staying Close To Product Development

Advantages

An Instructor With Real-World Experience On Multiple AI Products

The Innovative Course Design Prepares You To Do The Job VS. Memorize Facts

Students Report Long-Term Results & Career Impacts

Longevity: One Of The 1st Certifications Of Its Kind With A 5 Year Track Record

Exclusivity: Be One Of The Few Certified AI Product Managers

Your Learning Outcomes Are Our Highest Priority.

That's why support doesn't end when the class is over. You get access to office hours and email support.

Content Developed From Over A Decade In AI Working With A Range Of Clients.

Current & Former Clients

future proof your career today.

Data & AI Product Strategy: From 0 To ROI

Self-Paced Course Overview

1. Introduction

  1. Course Support, Content Overview, Topics, & A Lesson On Pricing
  2. My Background & The Course Design
  3. Breaking Bad Habits
  4. Why Is Now The Time For AI Strategy & Products
  5. What Is An AI Product Manager?
  6. Why Do Businesses Need AI Product Managers & New Approaches?

3. Opportunity Discovery

  1. The Big McDonalds Reveal
  2. Ford & Being Distracted By Screens
  3. Why Change & Adopt New Frameworks?
  4. Why Did I Choose McDonalds & Ford?
  5. Becoming Strategic Partners With CxOs
  6. Top-Down Opportunity Discovery
  7. Bottom-Up Opportunity Discovery
  8. Breaking Initiatives Down
  9. McDonald's Top-Down Opportunity Discovery Exercise
  10. McDonald's Top-Down Opportunity Discovery Exercise Answer
  11. Ford Top-Down Opportunity Discovery Exercise Answer


6. The Product Platform & Defining AI Products

  1. Introduction To The Product Platform Exercise Estimating ROI For The iPhone Camera
  2. iPhone Exercise Answer Walk Through
  3. Introduction To The Product Platform Mentorship Marketplace Exercise
  4. The Mentorship Marketplace Exercise Answer
  5. AI Product Examples TikTok
  6. AI Product Examples Recruiter ATS
  7. AI Product Examples Netflix Recommender
  8. AI Product Examples Amazon Prime Pricing
  9. AI Product Examples Citi Credit Card Fraud Detection
  10. Product Platform Monetization Review


8. How Platforms Are Built & Developing The Roadmap

  1. Use Case Assessment Points
  2. AI Product Platform HRTech Exercise Learn From My Mistakes
  3. Problem, Data, & Solution Space Definitions
  4. How Platforms Were Built
  5. How Platforms Were Built Exercise Answer
  6. Blurring The Lines Between Products And Operations
  7. Breaking Initiatives Down And Meeting The Business Where It Is
  8. Introduction To T-Shaped Platforms
  9. From Opportunities To Roadmaps


10. Generative AI Product & Platform Strategy

  1. Introduction To The Fourth Platform
  2. Why Generative Interfaces And Products Have Rapid Adoption Cycles
  3. Disrupting Education Workflows And Adaptations
  4. Disrupting Streaming Exercise
  5. Disrupting Streaming Exercise Answer
  6. SAP Joule Generative Interface Case Study
  7. Saving ChatGPT Exercise
  8. Saving ChatGPT Exercise Answer


12. Managing A Technical AI Product & Research

  1. Introduction And Do You Need A Technical Background
  2. Revisiting The Problem, Data, And Solution Space Breakdowns
  3. Nike SNKRS App Introduction
  4. Causal KPIs And Setting Up For The Experiment
  5. Setting The Conditions For An Experiment And Research Phase
  6. Nike SNKRS App Experiment 1
  7. Managing The Research Lifecycle
  8. Nike SNKRS App Experiment 2

2. Data & AI Strategy Foundations

  1. Introduction To The Business, Operating, & Technology Models
  2. Exploring The Technology Model
  3. Continuous Transformation & Its Impact On Products
  4. Steps That Launch & Derail AI Strategy
  5. The Capabilities Maturity Framework & Progression
  6. The Transition From Opacity To Transparency
  7. The Product Maturity Model & Strategic Decisions
  8. The Data Maturity Model
  9. Opportunity Discovery Without The Frameworks

4. The Maturity Models

  1. Introduction To Product Maturity
  2. The Product Lifecycle Maturity
  3. Human Machine Maturity Model
  4. The Data Generation Maturity Model
  5. Opportunity Estimation
  6. Opportunity Estimation Exercise Copilot

5. Introduction To The 4 Main Platforms & AI Product Strategy

  1. Building A Single Vision For AI Products
  2. The 4 Main Platforms

7. AI Product Pricing Strategy

  1. Introduction To Pricing Strategy Basics
  2. Introduction To AI Pricing Strategy
  3. Do Subscriptions Still Make Sense?
  4. GPT-4 vs GPT-3.5 Pricing Exercise
  5. GPT-4 vs GPT-3.5 Pricing Answer And Copilot Pricing Exercise
  6. Copilot Pricing Exercise Answer
  7. Data Product Pricing Strategy
  8. Amazon Textract Pricing Exercise
  9. Amazon Textract Pricing Exercise Answer
  10. The 3 Body Problem
  11. The Dangers Of Discounting


9. The Operations & Decision Platforms

  1. Introduction
  2. How Are Operating Platforms They Monetized?
  3. Operating Platform As A Product
  4. What Happens When Workflows Are Disconnected?
  5. Creating Alignment With Customers
  6. Introduction To The Decision Platform
  7. Understanding Platform Layers
  8. Why Data Gathering Is Harder For Decision Platform Features
  9. Decision Chains And ROI


11. Managing An AI Product

  1. Introduction And Understanding Tractable
  2. Saving Tractable Exercise
  3. Saving Tractable Answer
  4. Introduction To Competitive Analysis
  5. Who Are Your Stakeholders
  6. High-Level Pushback Strategies
  7. Business Culture Causes Resistance
  8. The Business Culture Must Adapt For Us To Get Buy In
  9. A Game Of Alignment
  10. Managing Stakeholder Expectations
  11. The Board Would Like A Word: Communication Strategy For CxOs & The Board


13. AI Product Go To Market Strategy

  1. Introduction
  2. The Path To Breakeven
  3. The Path To Profitability
  4. Scaling The SAM
  5. Scaling The TAM
  6. Extending The Platform
  7. Adding New Products

create your own opportunities. define your impact.